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Let ‘em know what you think: “ZOOM” into SXSW with SXSW GO App

By Angela Covo | 12 de febrero de 2011

Austin’s world renowned festival of music, film and technology, South by Southwest (SXSW), has an official app by Zoomerang with live online surveys and polls for SXSW audiences. The app will power the event's survey and feedback tools during SXSW's 25th anniversary of fusing creative people and the companies they work for from a wide area to meet and share ideas..

San Antonio.- Austin’s world renowned festival of music, film and technology, South by Southwest (SXSW), has an official app by Zoomerang with live online surveys and polls for SXSW audiences. The app will power the event's survey and feedback tools during SXSW's 25th anniversary of fusing creative people and the companies they work for from a wide area to meet and share ideas..

By Angela Covo
angela.covo@gmail.com


The app will power the event's survey and feedback tools during SXSW's 25th anniversary of fusing creative people and the companies they work for from a wide area to meet and share ideas. Zoomerang, described as an easy to use and cost-effective
online survey tool, will provide its technology to support and capture
feedback from SXSW's programming.

The surveys will collect feedback straight from attendees via SXSW GO, the official SXSW app, to help organizers improve for future years. Attendees can rate each panel they attend and even nominate speakers for the "Favorite Speaker at SXSW 2011" award.

"The inspired team at South by Southwest has earned a reputation for producing one of the most innovative and entertaining conferences each year, and Zoomerang is proud to be part of the 2011 experience by helping the South by Southwest team connect with their attendees," Zoomerang General Manager Alex Terry said.

"This deployment of Zoomerang's online surveys showcases the flexibility of our tools and services to help event organizers make more informed decisions and let the attendees express their opinions in real-time."

Carving out a reputation as the launching pad for new creative content, SXSW turns thousands of attendees on to new media presentations, music showcases and filmscreenings every year.

The event provides the kind of buzz that generates exposure for creatorsand compelling entertainment for audiences. More than an arts festival, the conference panel discussionsare forums for learningand business activity and global networking opportunities abound.With the new app, SXSW organizerswill get live info and insight from attendees that will help shape future SXSW events.

"Zoomerang's features have made it easy to integrate into our mobile survey needs for SXSW 2011," Dr. Wei Yeh, SXSW Interactive technical liaison, said. SXSW® 2011 is sponsored by Miller Lite, Sonicbids, Chevrolet and The Austin Chronicle. For more information, visit www.sxsw.com.

SXSW GO is now available on iPhone, iPad, Android, Black- Berry, and Windows Phone 7.
After participating in a SXSW session, attendees can submit feedback through the "Rate This" button located within each session description. 

SXSW runs from March 11, 2011 through March 20, 2011. For a full schedule of events, please visit www.sxsw.com. For more information on Zoomerang and its online survey and polling tools, visit www.zoomerang.com.

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