Austin.- Earlier this week at SXSW Interactive, we had a chance to stop and chat with Greg Kostello, Givit founder and CEO, about his brand new app that lets you film, edit and share your videos – right from your phone. Like a great movie – we give this app FIVE STARS – an instant classic!
By Angela Covo, email@example.com
Monday morning at SXSW, Greg Kostello unveiled his new app Givit for the public – and in one fell swoop, he may very well have unleashed the creative forces of the next generation of filmmakers.
“Our goal is to democratize video creation,” Kostello explained.
Kostello is a computer scientist who loves to solve problems – and is an entrepreneur at heart.
Earlier in his career, he was President of Vivendi-Universal Net Technologies and integrated MP3.com into the music industry’s commercial systems. Just before MP3.com was sold to Vivendi-Universal in 2001, Kostello, as Executive Vice President of Technology, developed MP3.com into the top online music community with more than 30 million registered visitors.
He also co-founded DigitalStyle, an early developer of web tools, which was sold to Netscape in 1997.
His experience includes positions with Apple Computer and Netscape, where he was a Technical Lead on the Gecko browser engine that became the foundation for the Mozilla-based (FireFox) software – not to mention the fact he founded five other start-ups.
All that experience means Kostello knows how to put together something well, and anybody who records videos for any reason can take this tool and make and edit great videos, then share them instantly.
The now consumer-focused Givit went through a bit of a metamorphosis since it started in 2005. Initially it served businesses, managing more than 27 million files for Flip, the digital camcorder company.
But Kostello saw a void: consumers using mobile phones needed something more to be able to finetune all those great those videos. So he made the transition to a consumer company in October 2012. He explained people take lots of videos with their phones and don’t really have a quick, streamlined way to share them.
The net result is that we have a lot of film we won’t really look at again because it needs a little editing or the videos are just not organized so we can pull up the one we want at will.
Now with Givit, a free app in the i-Tunes store, not only is sharing a breeze, you can edit, create slow motion takes, join separate video scenes seamlessly – and even add music from Givit’s library of licensed music – for free!
And you won’t ever mess up and lose your video footage.
“We made a system where you don’t take away anything, you just add in,” he said.
Anything already in your camera roll on your phone can be trimmed, highlighted, seamlessly put together and shared.
And new video ban be recorded right inside the app, where you can bookmark the best parts as you record.
“I always find the biggest challenge is picking out the best parts,” he said.
We spent a little while learning how to create a highlights video for a basketball player. We picked the best parts – where the shots made it into the basket and added just those parts to the new time line – right on the phone, as easy as touch and drag.
Then with a touch we repeated the scenes in slow motion, added music and voila! With a few touches on the phone screen, we created a rather impressive highlights reel for an athlete. And it’s just as simple to add titles and still images into the flow.
The sharing part is also simple – and very easy to get accustomed to because it works a lot like Instagram. And it’s the sharing part that gives Givit it’s name.
“Why ‘Givit’? Because whenever we create something, like a picture or a video, we want to give it away,” Kostello explained.
The best part is all those new movies you’ll be making won’t take up any space on your phone – they can all be stored in the cloud. The product has been in beta for a while, and Kostello is pretty excited about the results.
“I am so proud of what I’ve seen people creating with this app,” he said.
For more information about the company and the new app, visit www.Givit.com and start making movies.