Cynthia Hudson, executive vice president and general manager of CNN en Español. EFE/Jeremy Freeman/CNNE
Miami, Dec 3 (EFE).- CNN increases its programming for the U.S. Hispanic audience with the launch in late January of CNN Latino, a content service designed with broadcast stations in mind.
"CNN Latino is a channel of variety shows and news programs, a channel that goes beyond just broadcasting the news," Cynthia Hudson, executive vice president and general manager of CNN en Español, told Efe.
She said CNN Latino will premier late next month on KBEH-DT Channel 63 in Los Angeles, reaching 14 million people with eight hours per day of news and other programming.
Hudson said CNN en Español and CNN Latino complement each other, since the first is a cable news channel, while the second will be an open network serving "the tremendous growth of the Latino market, especially in purchasing power."
She recalled that the U.S. Hispanic community represents the second largest Spanish-speaking market in the world after Mexico, and in terms of purchasing power is bigger than Brazil, Russia, India or China, the four largest emerging markets in the world.
CNN Latino content will be made up of CNN news and lifestyle programs, documentaries, interviews and discussions as an alternative to the traditional Hispanic channels based on "very typical canned shows like telenovelas, series, movies and variety acts."
"CNN Latino is a chance to offer an alternative featuring current events, discussions, magazines and news, without falling into the repititious news cycle," Hudson said.
The plan calls for CNN Latino to line up local stations over the next four years with the goal of reaching 65 percent of Hispanic homes.
This growth plan, like those used by Fox and Telemundo when they started, will have them negotiating with many channels seeking "attractive prime time content," Hudson said.
The executive said the programming seeks to help Hispanics "achieve the American dream" with shows that bring them "help, information, examples and aspirations."
New York, Dec 3 (EFE).- Univision announced Monday the rebranding of its TeleFutura channel as UniMas, with content including series, sports and movies in Spanish targeting the younger generation of Latinos.
The new channel, which will debut Jan. 7, will use content from Caracol Television, RTI Colombia and Televisa in order to "solidify its position as the fastest growing broadcast network in the country, regardless of language," Univision said in a press release.
"For more than 50 years, Univision has been committed to listening to the needs of our consumers and UniMas expands on our promise to be the Hispanic Heartbeat of America," Randy Falco, president and CEO, Univision Communications Inc., said.
UniMas will significantly increase its sports programming with coverage of Mexican league soccer, the 2013 Gold Cup and Confederations Cup and the 2014 World Cup.
To launch its new programming, UniMas will also premiere two suspense shows - "Made in Cartagena" and "Quien Eres Tu" (Who Are You), as well as "Cloroformo," a boxing drama.
In this way, the leader in U.S. Hispanic media services plans to offer "bold content from the top Spanish-language producers in the world."
According to an analysis published Monday in The New York Times, though Univision and rival Telemundo appear to be vying for viewers, the real prize is advertising dollars.